Meta

Seamlessly connect your Meta ad campaigns (Facebook and Instagram) with Cometly for precise, real-time marketing attribution. The Meta integration allows you to track conversions, form submissions, and customer journeys, ensuring that every ad dollar is accurately attributed to the right campaigns.

With this integration, you can:

• Track conversions and form submissions in real time.
• Attribute leads and purchases to the correct ads, campaigns, and audiences.
• Optimize ad spend with data-driven insights directly from your Cometly dashboard.

How It Works

Cometly automatically pulls in Meta ad data every hour, providing a clear view of which campaigns, ad sets, and creatives are performing best. Key events tracked include:

• Leads from Instant Forms
• Conversions from website actions
• Clicks and ad engagement metrics

Cometly also sends conversion data back to Meta using the conversion API, improving event match quality and ensuring better ad optimization. This helps Meta refine audience targeting, enhance campaign performance, and maximize return on ad spend.

Why It Matters

By integrating Meta Ads with Cometly, you can:

• Gain full visibility into your ad performance across Facebook and Instagram.
• Track key customer interactions and accurately attribute conversions.
• Make data-driven decisions to scale winning campaigns and reduce wasted spend.

With Cometly’s Meta integration, you have the tools needed to track, analyze, and optimize your ad strategy with confidence.