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Unify your marketing & sales data and start tracking the true impact of your marketing.

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Improve Ad Results Using Conversion Sync

Automatically enrich and sync first-party customer data to Meta and other ad platforms using Cometly’s Conversion API integration — for better tracking, delivery, and ROAS.
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Conversion API

Better Data In = Better Results

Ad platforms need quality data to optimize. Cometly’s Conversion Sync enriches your events with first-party data and sends them server-side for better match rates, attribution, and performance.
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Increase Event Match Rate

How is Cometly's conversion API different?

Cometly enriches every event sent to the ad platforms with the most complete visitor profile—so your ads perform better and track more accurately.
Higher event match quality for events in the ad platforms
More accurate attribution on your conversion events
Increased ROI as a result of better ad delivery and audiences
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Custom Events

Send custom high-intent events

Optimize your ads for higher quality events that matter most to your business.
Improve optimization by focusing on conversion quality
Train campaigns toward deeper funnel events
Enhance signal strength for smarter bidding
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Better Ad Delivery

Better audiences and smarter Retargeting

Use enriched customer data to power precise retargeting and high-converting lookalikes. Conversion Sync ensures your audiences are built from data enriched events and synced automatically to ad platforms.
Retarget only high-quality leads
Build stronger lookalikes with enriched data
Exclude low-fit audiences to improve efficiency
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Setup Conversion Sync

How Conversion Sync Works

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Pixel captures website activity

Cometly Pixel tracks page views, button clicks, and form submissions the moment they happen.

Events sent from your tools

We receive events from your CRM, checkout, and other integrations — all in one place inside Cometly.

Data enriched with user details

Each event is enriched with key identifiers like email, phone number, and IP to boost match quality.

Synced to ad platforms

Enriched events are sent to Meta, Google, LinkedIn, and TikTok using their Conversion APIs.

Platforms optimize and perform better

Your ads match more conversions, learn faster, and drive higher ROAS.

See Cometly in Action

Get a live walkthrough of how Cometly helps marketing teams get clear, accurate attribution — and make smarter decisions that drive growth.
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