Server-side delivery
Conversions fire from your backend, not the browser. Bypasses ad blockers, iOS privacy controls, and OAuth redirects. Match quality jumps from a typical 4 to 5 out of 10 to 9.3 out of 10 on Meta.
Platform / Conversion API
Better data.
Better ad performance.
Send conversions server-side to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, and Taboola, and lift Meta event match quality from a typical 4 / 10 to 9.3 / 10, so the algorithms optimize against your real funnel instead of thin browser events.
Server-side Conversion API
Meta
Google Ads
LinkedIn
TikTok
Microsoft
Reddit
Taboola
One OAuth-based setup pushes enriched, deduplicated conversions to all seven networks. Meta match quality ships at 9.3 / 10.
What you actually get
Server-side, 9.3 match quality,
live in under an hour.
Auto-enrichment
Every event ships with hashed email, phone, IP, user agent, and browser ID, the full set of parameters Meta and Google use to match conversions back to real people.
Every major ad platform
Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, and Taboola, all powered by one Conversion API layer with consistent setup and consistent payloads.
Event deduplication
Browser-side and server-side events are deduplicated by event ID before they hit the ad platform. No double counting, no inflated conversion numbers, no broken reporting.
Optimize on the right outcome
Send paying customers, demos attended, or closed-won deals, not just trial signups. The bidding algorithm trains on buyers, not browsers, so spend lands on revenue.
OAuth setup, no engineering
Authenticate your ad accounts, pick the events you want to send, confirm field mapping. Live in under an hour without a developer ticket or a tag manager.
Works with your stack
Built for every ad platform that matters.
Cometly's Conversion API supports the seven ad platforms B2B SaaS teams use most. Setup is consistent across all of them: OAuth, pick events, confirm mapping.
Your connected stack
- Live
Meta AdsConversions API + audiences - Live
Google AdsOffline conversion import + enhanced conversions - Live
LinkedIn AdsConversions API for ABM - Live
TikTok AdsEvents API - Live
Microsoft AdsBing offline conversions - Live
Reddit AdsConversions API - LiveTaboolaConversions API
Connect once via OAuth. Cometly manages campaigns across every platform.
FAQ
Conversion API, enrichment, and match quality: straight answers.
Platform-by-platform coverage, dedup with the pixel, and how Cometly pushes revenue-aware events. Book a call and we'll validate against your ad accounts.
Talk to salesWhat is match quality?
It's Meta's score (out of 10) for how well your conversion data matches their user graph. Higher means better optimization and stronger lookalike audiences. Cometly customers typically hit 9.3 / 10. Manual CAPI setups average 4 to 5 out of 10.
Does this replace the Meta Pixel?
No, they work together. The Comet Pixel handles browser-side events; Cometly's server-side CAPI handles the rest. Events are deduplicated automatically. You get the best of both with no extra setup.
How does Cometly enrich events?
Each event includes hashed email, phone, IP address, user agent, browser ID, click IDs (fbc / fbp), and any custom CRM properties you tag. This enrichment is what gets you to 9.3 / 10 match quality.
Can I send only specific events?
Yes. Filter by source, value, lifecycle stage, or any custom property. Many B2B SaaS teams send only paying customers (not trial signups) to Meta, so the algorithm optimizes for revenue, not free signups.
How long does CAPI setup take?
Under an hour for most teams. OAuth in your ad accounts (5 min), pick which events to send (5 min), confirm field mapping (a few min). You can be sending high-quality data the same day.
Stop training on bad data.
Send better, in an hour.
Server-side conversions enriched with first-party data, so Meta, Google, and LinkedIn hit top-tier match quality and start optimizing on real buyers within an hour.