Marketing Analytics

Report Builder: Tailored Insights at Your Fingertips

Answer all of your sales and marketing questions

Create custom reports to get answers to your specific sales and marketing questions with ease. Cometly’s Report Builder offers flexibility and simplicity, providing you with the information you need, exactly when you need it.

Quickly identify what's working and what isn't. Use these insights to make informed decisions and drive better results.

Metrics & sources

Leverage Cometly's accurate data to generate reports using a combination of any metrics and sources you want. Cometly pulls in all marketing metrics from the top of funnel as well as sales metrics from the bottom of the funnel so you can generate source reports on everything in between.

Advanced filters to slice data into unique segments

Use advanced filters to create detailed segments and uncover specific insights.

Realtime data reporting

Cometly’s data updates instantly. This provides you with on-demand attribution, know exactly where your latest sale or lead came from.

Charts & options

With Cometly’s Charts & Options, you can display your data using a variety of chart and report types, tailored to your specific needs. Customize your reports with different options to highlight the metrics that matter most to your business.

Report Templates

Every report you've ever wanted, at your fingertips

Revenue By Source

Total Purchases This Month

Leads By Source

Creative Report

Referral Partner Analytics

Revenue By Country

Buyer Journeys: Map the Path to Purchase

Visualize the entire buyer journey from Click to Closed Won

Zoom into the journey for every customer

See your customers’ entire journey from their first interaction to their final purchase. Cometly’s Buyer Journeys feature captures every step, providing a clear picture of their path.

Understand the influences on their decisions and pinpoint opportunities to improve their experience, leading to increased sales and customer satisfaction.

Explore Customer Journeys Directly in the Cometly Ads Manager

With Cometly’s Customer Journey Viewing, you can gain instant insights into your customers’ entire journey with just one click.
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Within the Cometly Ads Manager, you can see the complete path each customer took from their first interaction to their final purchase or lead submission.

Unlock the Full Impact of Your Marketing with Advanced Attribution Models

Beyond First and Last Touch: Multi-Touch Models

Attribution models everywhere in the app

Move past basic attribution. Cometly’s Advanced Attribution Models reveal the complete influence of all touchpoints leading to a sale, not just the first or last interaction.
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Gain a deeper understanding of what drives conversions and optimize your marketing strategy for maximum impact.

Attribution models ...

Extended Attribution Windows: Long-Term Success Tracking

Analyze larger time frames: 30, 60, 90 day windows and even life time value (LTV)

Extended windows to give you the full picture

Understand the long-term effects of your marketing efforts with Cometly’s Extended Attribution Windows. Track lifetime value (LTV) and analyze 30, 60, and 90-day performance windows.
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Extended windows help you see long-term trends and the true impact of your campaigns, enabling strategic decision-making for sustained growth.

Deeper insights than the native ads managers

Native ad platforms are limited by short attribution windows, “greedy attribution,” estimated and delayed data, as well as iOS “do not track” initiatives.
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With Cometly, you can analyze data over extended windows to gain true attribution insights. This is especially beneficial for companies with longer sales cycles.

Continuously track customer LTV

Track customer LTV and segment valuable buyers. Focus on high-LTV customers and maximize ROI for marketing and sales initiatives.

Marketing Analytics.
Measure what matters.

Report Builder: Tailored Insights at Your Fingertips

Report Templates