Magento
Track Magento purchases, add-to-carts, and checkout starts in attribution.
Combine Cometly webhooks for purchase events with the Cometly Pixel for add-to-cart and initiate-checkout signals. Magento stores get full-funnel attribution without custom development work.
- Real-time event sync
- Stitched to original ad click
- Multi-touch attribution applied
Why teams plug in
Magento.
Every Magento event flows into Cometly with the original visitor journey attached, so attribution lines up with the systems your team already trusts.
- Webhook-based purchase tracking with first/last name, email, and amount
- Pixel-based add-to-cart and initiate-checkout tracking
- Auto-captures email from the checkout form for visitor stitching
- Send conversions back to Meta, Google, and TikTok via Conversion APIs
Pick the events that matter.
Each trigger maps to a Cometly event. Track everything, or filter down to the moments that actually drive your business.
- 01Purchase
Fires on a paid Magento order.
- 02Add to Cart
Fires when a shopper adds an item to their cart.
- 03Initiate Checkout
Fires when a shopper begins checkout.
Connect in minutes.
The Magento integration uses Webhook. Most teams have data flowing in less than five minutes, with no engineers required.
Full setup guide- In Cometly, copy the Magento purchase webhook URL.
- In Magento, configure a webhook on order placed/paid events.
- Install the Cometly Pixel for add-to-cart and initiate-checkout coverage.
- Map purchase fields (email, amount, names) in Cometly.
- Activate each event.
Magento attribution, mapped to the work.
Pick the outcome you're trying to ship and we'll show you exactly how Cometly + Magento get you there.
Cometly + Magento gives you first-touch, last-touch, and full multi-touch attribution, automatically wired into the campaigns running on Meta, Google, LinkedIn, and TikTok.
Read moreCometly captures every Magento conversion server-side, enriches it with the original ad click, and forwards it to your ad platforms via Conversion API. No data loss to Safari ITP, ad blockers, or consent banners.
Read moreCometly takes Magento revenue (every payment, every refund, every renewal) and divides by the spend that earned it. ROAS by channel, by campaign, by creative, with LTV and payback baked in.
Read moreOther integrations to plug in.
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Tie every payment, subscription, and trial back to the ad that drove it.
See Magento attribution live.
Book a 30-minute demo. We'll wire Magento up to your stack on the call and show you what real attribution looks like.