# Cometly > Cometly is the marketing attribution platform built for B2B SaaS. We connect ad spend to pipeline and revenue, optimize ad platforms with revenue-grade conversion data, and prove ROI to leadership. Built for marketing teams running attribution across Meta, Google, LinkedIn, TikTok, HubSpot, Salesforce, and Stripe. Cometly is purpose-built for B2B SaaS marketing teams that need to: - Tie ad spend to pipeline (MQLs, SQLs, opportunities) and closed-won revenue - Sync server-side conversion data to Meta, Google, LinkedIn, and TikTok via Conversion APIs - Replace fragmented spreadsheet reporting with revenue-grade dashboards - Run AI-powered ad optimization grounded in real attribution data Trusted by ClickFunnels, Trainual, Cleverly, MindPath, IndeVets, and thousands of B2B SaaS, ecommerce, and agency marketing teams. ## Core pages - [Cometly — Marketing Attribution Software](https://www.cometly.com): The marketing attribution platform built for B2B SaaS. Connect ad spend to pipeline and revenue. - [Pricing](https://www.cometly.com/pricing): Two plans (Core and Enterprise) tailored to existing website sessions and ad spend. Usage-based, request-quote. Enterprise adds scale, security, warehouse export, and MCP. See /pricing. - [Integrations](https://www.cometly.com/integrations): 70+ native integrations across ad platforms, CRMs, payment processors, schedulers, and ecommerce. - [Customer Case Studies](https://www.cometly.com/customers/case-studies): How brands like ClickFunnels, Trainual, and Cleverly scale on Cometly's revenue-grade attribution. - [Blog](https://www.cometly.com/blog): Practical playbooks on marketing attribution, conversion tracking, ad optimization, and growth. - [About Cometly](https://www.cometly.com/about-us): The team building Cometly, our values, and what we believe about marketing attribution. - [Security & Trust](https://www.cometly.com/security): SOC 2 Type 1 and Type II in progress, GDPR + CCPA compliant, encryption in transit and at rest, role-based access, audit logs available on request, 99.9% uptime SLA. ## Platform features - [Multi-Touch Attribution](https://www.cometly.com/platform/attribution): Eight attribution models (first-touch, last-touch, linear, U-shaped, etc.) plus configurable attribution windows from 1 day to lifetime LTV. - [Conversion API](https://www.cometly.com/platform/conversion-api): Server-side Conversion API for Meta, Google, LinkedIn, TikTok with 9.3/10 typical match quality. - [Server-Side Tracking](https://www.cometly.com/platform/server-side-tracking): First-party, server-side event tracking that survives ad blockers, iOS, and OAuth flows. - [Cometly Pixel](https://www.cometly.com/platform/pixel): First-party, cookieless tracking pixel. One-line install, captures every visitor automatically. - [Customer Journeys](https://www.cometly.com/platform/customer-journeys): Journey mapping per account and per contact: every touchpoint (clicks, visits, demos, deals) and the people involved at each step. - [Marketing Analytics](https://www.cometly.com/platform/analytics): Pipeline, CAC, ROAS, and LTV broken down by source, campaign, and ad — the SaaS metrics revenue teams actually run on. - [AI Ads Manager](https://www.cometly.com/platform/ai-ads-manager): Manage every ad platform from one console with attribution context inline. AI suggestions tell you what to pause, scale, or rebalance. - [Agent](https://www.cometly.com/platform/agent): Natural-language Q&A grounded in live attribution data. No SQL, no analyst queue. ## Solutions - [Cometly for B2B SaaS](https://www.cometly.com/solutions/industries/b2b-saas): Subscription-aware multi-touch attribution for B2B SaaS marketing teams. - [Pipeline Attribution](https://www.cometly.com/solutions/pipeline-attribution): Map ad spend to MQLs, SQLs, opportunities, and closed-won inside HubSpot or Salesforce. - [Stripe Revenue Attribution](https://www.cometly.com/solutions/stripe-revenue-attribution): Tie every ad to MRR, ARR, and trial-to-paid conversion via native Stripe integration. - [Full-Funnel Reporting](https://www.cometly.com/solutions/full-funnel-reporting): First click to closed-won revenue in one dashboard, built for B2B SaaS go-to-market teams. - [Ad Platform Optimization](https://www.cometly.com/solutions/ad-platform-optimization): Feed enriched conversion data back to Meta, Google, and LinkedIn to optimize for paying customers, not form fills. ## Featured customers - [ClickFunnels Case Study](https://www.cometly.com/customers/clickfunnels): ClickFunnels solved one of the most frustrating problems in digital advertising: attribution that doesn’t match backend reality. With Cometly’s precise tracking, user-friendly interface, and server-si - [Trainual Case Study](https://www.cometly.com/customers/trainual): Trainual used Cometly to fix attribution gaps, clean up server-side event tracking, and gain a clearer picture of ad performance. With stronger data in place, they lowered CPA and improved demo qualit - [Cleverly Case Study](https://www.cometly.com/customers/cleverly): Cleverly Inc. turned a critical attribution blind spot into a competitive advantage with Cometly. By connecting ad campaigns directly to booked calls and improving optimization visibility, Dharmil Par - [Design Pickle Case Study](https://www.cometly.com/customers/design-pickle): Design Pickle needed a better way to measure and scale paid media without spending hours in disconnected tools. Cometly brought accuracy, simplicity, and speed — enabling both the growth marketing and - [IndeVets Case Study](https://www.cometly.com/customers/indevets): IndeVets needed a reliable way to track ad performance across devices and platforms. With Cometly, they found a solution that delivers accurate, cross-device attribution, a clean user interface for ca - [BionicWP Case Study](https://www.cometly.com/customers/bionicwp): BionicWP solved a critical blind spot by using Cometly to track full-funnel performance across ad campaigns. With Report Builder and funnel insights, they moved from fragmented data to a clear picture - [Breef Case Study](https://www.cometly.com/customers/breef): Breef used Cometly to break free from attribution silos and unify their ad data across channels. With user-level attribution, Conversion API signals, and journey tracking, Will Kofski and his team now - [MindPath Case Study](https://www.cometly.com/customers/mindpath): MindPath went from guesswork and fragmented data to precision-level insights using Cometly. With full-funnel attribution, custom reports, and AI-powered support, the team finally has the confidence to ## Top integrations - [Stripe Integration](https://www.cometly.com/integration/stripe): Connect Stripe with Cometly via OAuth and we automatically wire up webhooks for every meaningful billing event. Each payment, new customer, subscription change, and refund is matched back to the visitor profile that caused it, so every dollar in Stripe lines up with a campaign in your ad accounts. - [HubSpot Integration](https://www.cometly.com/integration/hubspot): Pipe HubSpot CRM activity into Cometly so every new contact, lifecycle stage change, and deal update gets attributed to the marketing source that actually created it. Pick the trigger, point it at the right object, and pipeline reporting in Cometly stays in lockstep with HubSpot. - [Salesforce Integration](https://www.cometly.com/integration/salesforce): Run Salesforce as your system of record while Cometly enriches it with the campaign, ad, and journey data behind every lead and deal. Connect via Zapier and route key sales events into Cometly without touching Apex. - [Shopify Integration](https://www.cometly.com/integration/shopify): Connect your Shopify store and Cometly captures order events the moment they happen. Each purchase is stitched to the original visitor, attributed against your multi-touch model, and surfaced inside Ads Manager and reports. - [Facebook Integration](https://www.cometly.com/integration/facebook): The Cometly Facebook integration imports ad-level performance every 30 minutes, captures Instant Form leads natively, and feeds qualified conversions back via the Conversion API. Manage campaigns and analyze spend without bouncing between tools. - [Google Ads Integration](https://www.cometly.com/integration/google-ads): Track Search, Performance Max, Display, Video, Discovery, and Shopping campaigns in Cometly with clean URL-parameter tracking. Send conversions back via the Google Conversion API so Smart Bidding optimizes toward paid customers, not just leads. - [LinkedIn Integration](https://www.cometly.com/integration/linkedin): Cometly captures LinkedIn campaign and ad performance, pulls Lead Gen Form submissions natively, and pushes qualified conversions back via the LinkedIn Conversion API. ABM teams finally get clean pipeline reporting on B2B's most expensive channel. - [TikTok Integration](https://www.cometly.com/integration/tiktok): Cometly imports TikTok ad data every 30 minutes and feeds enriched conversion data back via the TikTok Conversion API. Optimize targeting toward customers who pay, not just clickers. - [Calendly Integration](https://www.cometly.com/integration/calendly): When a prospect books on Calendly, Cometly records the meeting against the visitor's full marketing journey. Cancellations and no-shows feed back too, so your booked-call metrics reflect what actually happened, not just what got scheduled. - [Slack Integration](https://www.cometly.com/integration/slack): Skip the dashboard fatigue. Cometly's AI analyzes your campaigns, attribution, and ad-level performance, then posts plain-language summaries straight into Slack on whatever schedule you choose. ## Competitor comparisons - [Cometly vs Hyros](https://www.cometly.com/hyros-alternative): Cometly is the B2B SaaS alternative to Hyros — multi-touch attribution tied to HubSpot, Salesforce, Stripe revenue, and 9.3/10 CAPI match quality. - [Cometly vs Triple Whale](https://www.cometly.com/triple-whale-alternative): Triple Whale is built for Shopify and D2C; Cometly is the B2B SaaS alternative — pipeline tied to HubSpot, Salesforce, Stripe MRR. - [Cometly vs Dreamdata](https://www.cometly.com/dreamdata-alternative): Operator-friendly B2B attribution alternative to Dreamdata, with shorter implementation and a 9.3/10 match-quality Conversion API. - [Cometly vs HockeyStack](https://www.cometly.com/hockeystack-alternative): Focused B2B SaaS attribution alternative to HockeyStack — CRM-aware multi-touch attribution tied to pipeline, Stripe revenue, and CAPI. - [Cometly vs Rockerbox](https://www.cometly.com/rockerbox-alternative): Cometly is the B2B SaaS alternative to Rockerbox's enterprise D2C offline-media platform — multi-touch attribution tied to HubSpot, Salesforce, and Stripe revenue. ## Optional - [Sitemap](https://www.cometly.com/sitemap.xml): Full sitemap of every public URL on the site (marketing pages plus all 4,000+ blog posts). - [Contact](https://www.cometly.com/contact): Contact form and support email. - [Privacy](https://www.cometly.com/privacy): Privacy policy. - [Terms](https://www.cometly.com/terms): Terms of service.