LinkedIn

The Cometly LinkedIn integration gives you full visibility into your LinkedIn Ads by automatically tracking leads from LinkedIn Lead Gen Forms and accurately attributing conversions. With real-time tracking and the LinkedIn Conversion API, Cometly ensures that key conversion events are properly recorded and sent back to LinkedIn for better campaign optimization.

With Cometly’s Ads Manager, you can analyze ad performance at every level—campaigns, ads, and lead forms—while making data-driven optimizations. Identify top-performing campaigns, adjust budgets, and eliminate wasted spend, all from one platform.

By sending server-to-server conversion data with the LinkedIn Conversion API, Cometly improves event match quality, helping LinkedIn refine ad delivery, build stronger audiences, and maximize return on ad spend.

With Cometly, you get the automation and insights needed to optimize LinkedIn Ads and ensure accurate lead tracking across all campaigns.

How It Works

Cometly tracks LinkedIn Ads by adding URL parameters to your campaign tracking settings. When someone clicks on your LinkedIn ad and lands on your website, the Cometly Pixel immediately starts tracking. It builds a visitor profile and registers their interaction with your ad.

If the visitor leaves and later returns, Cometly recognizes them. When reviewing attribution models (First Touch or Last Touch Source-Specific in Cometly’s Ads Manager), you’ll see exactly which LinkedIn ad originally brought them in, ensuring precise tracking.

What About LinkedIn Lead Forms?
For LinkedIn Lead Gen Forms, Cometly automatically pulls in lead data, allowing you to track and analyze performance without any manual setup. This ensures you always know which ads and campaigns are driving the highest-quality leads.

Will Updating URL Parameters Affect Ad Learning?
No, updating URL parameters will not reset LinkedIn’s learning phase or impact ad performance. You can safely add or append Cometly tracking parameters without disrupting optimization.

For proper tracking, add the following Cometly URL parameters in your LinkedIn Ads Manager under URL tracking settings:

comet_source=linkedin&comet_campaign={{CAMPAIGN_ID}}&comet_ad_id={{CREATIVE_ID}}

If you already have existing parameters (e.g., utm_source=linkedin), simply append Cometly’s parameters to maintain all existing data while enabling accurate tracking.

With Cometly, you gain complete tracking, accurate attribution, and real-time optimization to improve LinkedIn Ads performance.