Instagram

The Cometly Instagram integration gives you a clear, real-time view of your ad performance by automatically pulling in ad data, including leads from Instant Forms, every 30 minutes. Easily track key events, attribute conversions to the right ad, and understand which campaigns, ad sets, and creatives are driving results.

With Cometly’s Ads Manager, you can monitor ad performance at every level, pause underperforming ads, and adjust budgets—all within the platform. Optimize campaigns efficiently and make real-time decisions to maximize your Instagram ad spend.

By leveraging our conversion API, Cometly sends precise conversion data back to Instagram, improving event match quality. This enables Instagram to refine ad targeting, build stronger audiences, and optimize campaigns for higher returns.

With Cometly, you gain full visibility and automation to scale your Instagram Ads while minimizing wasted spend.

How It Works

Cometly tracks Instagram Ads by appending URL parameters to your ad links. When a user clicks on an Instagram Ad and lands on your site, the Cometly Pixel starts tracking instantly. It creates a profile of the anonymous visitor and logs their interaction with your ad.

If the visitor leaves and later returns, the pixel recognizes them. When reviewing attribution models (First Touch or Last Touch Source-Specific in Cometly’s Ads Manager), you’ll see the original Instagram ad that drove them to your site, ensuring complete tracking accuracy.

Will Updating URL Parameters Affect Ad Learning?
No, updating URL parameters will not reset the learning phase. Your ads may briefly go into review, but they will remain optimized. Only significant edits, such as changes to creative, budget, or audience, impact learning.

For confirmation, refer to this Meta resource article explaining which ad changes impact learning.