Google Ads

The Cometly Google integration gives you full visibility into your ad performance by tracking key events and accurately attributing conversions across Search, Video, Display, Discovery, Performance Max, and Shopping campaigns. With our real-time tracking and Google Conversion API, you can send high-quality conversion data back to Google, improving event match accuracy and helping Google optimize your campaigns for better performance.

With Cometly’s Ads Manager, you can analyze campaign performance at every level—campaigns, ad groups, and individual ads—while making real-time optimizations. Adjust budgets, scale high-performing ads, and eliminate wasted spend, all from within Cometly.

By sending server-to-server conversion data with the Google Conversion API, Cometly ensures that every conversion is properly tracked, even when browser tracking is limited due to privacy restrictions. This allows Google to improve ad targeting, build stronger audiences, and maximize return on ad spend.

With Cometly, you get the automation and analytics needed to refine your Google Ads strategy while ensuring accurate tracking across every campaign type.

How It Works

Cometly tracks Google Ads by adding URL parameters to your campaign tracking template. When someone clicks on your ad and visits your site, the Cometly Pixel starts tracking immediately. It creates a visitor profile and registers their interaction with your Google Ad.

If the visitor leaves and returns later, Cometly recognizes them. When reviewing attribution models (First Touch or Last Touch Source-Specific in Cometly’s Ads Manager), you’ll see exactly which Google Ad originally brought them in—ensuring precise tracking.

Will Updating the Tracking Template Impact Ad Performance?
No, updating your campaign tracking template will not reset the learning phase or impact ad performance. Google prioritizes tracking templates in a specific order—campaign level first—so ensuring proper setup avoids tracking issues. If you have an existing tracking template, simply append the Cometly parameters to maintain all existing data while enabling accurate Cometly tracking.

With Cometly, you can confidently track and optimize Google Ads while sending valuable conversion data back to Google for improved campaign performance.