Facebook

The Cometly Facebook integration gives you a complete view of your ad performance by automatically pulling in ad data, including leads from Instant Forms, every 30 minutes. Easily track key events and attribute conversions to the right ad, so you know exactly what’s driving results.

With Cometly’s Ads Manager, you can analyze ad performance at every level—campaigns, ad sets, and creatives—while turning off underperforming ads in just a few clicks. Adjust budgets, optimize campaigns, and manage everything seamlessly in one place.

Using our conversion API, Cometly ensures accurate conversion data is sent back to Facebook, improving event match quality and enhancing campaign performance. With better data, Facebook can optimize your ads more effectively, build stronger audiences, and help you maximize return on ad spend.

With Cometly, you get the insights and automation needed to scale your Facebook Ads efficiently while eliminating wasted spend.

How It Works

Cometly tracks Facebook Ads by adding URL parameters to your ad links. When someone clicks your ad and lands on your site, the Cometly Pixel instantly starts tracking. It builds a profile on the anonymous visitor and registers that they came from your Facebook Ad.

If the visitor leaves and later returns to your site, the pixel will recognize them. When analyzing attribution models (like First Touch or Last Touch Source-Specific in the Cometly Ads Manager), you’ll see exactly which ad originally brought them in—giving you clear insights into ad performance.

What About Facebook & Instagram Ad Learning?
Updating your ad URL parameters will not reset the learning phase. Your ads will go into a short review but remain optimized. Meta considers significant edits (like changing creative, audience, or budget) as factors that reset learning—not URL parameter updates.

For more details, check out this Meta resource article explaining which changes on ads affect learning.