Correct Campaign / Ad Group Setup & Structure

Google Ads (formerly Google AdWords) is a powerful online marketing tool for businesses of all sizes. When you are running a successful Google Ads campaign, it is important to keep your ad groups and campaigns organized in order to make the most out of your investment. Setting up an effective ad group and campaign structure can help you maximize clicks, conversions, and ROI.

When setting up a Google Ads campaign, it is important to think about the goals you want to achieve. Do you want to generate more leads? Increase sales? Get more website visitors? Each goal should have its own ad group or campaign, so that each can be tailored for maximum impact. For example, if you want to increase sales, create an ad group that focuses specifically on driving purchases.

When creating your campaigns and ad groups, you should also pay attention to keywords and keyword match types. Depending on the type of product or service you offer, it may be beneficial to target different keywords with different match types (broad, phrase, and exact). This can help you reach more customers, as different types of searches will be triggered by the various match types.

You should also consider which geographical areas you want to advertise in. If your business serves a certain area or region, it may be beneficial to target that area specifically with its own ad group or campaign. This will ensure that you are targeting the right people with your ads.

Finally, it is important to track and monitor your campaigns and ad groups. This will allow you to see which ones are performing well and which need more tweaking or optimization. You should also pay attention to your budget so that you don’t overspend on clicks or impressions.