Setting Up Google Merchant Center Account & Data Feed

To set up a Google Merchant Account, you first need to register your business with Google. Once your business is registered, then create a merchant account and link it to an AdWords account. You will also need to submit product data feeds from your website or shopping cart into the merchant center. This step requires some technical knowledge, so if you're not familiar with it, you may want to consider hiring a professional.

Next, you'll need to configure your product data feeds and link them to the appropriate AdWords campaigns. Make sure to provide accurate and detailed product information including images, descriptions, and pricing. Once everything is linked correctly, review and submit your merchant center account for approval.

Finally, optimize your Shopping Ads campaigns by utilizing negative keywords, leveraging remarketing, using A/B testing, and implementing automated tools. Monitor the performance of your campaigns regularly to ensure they're running efficiently and reaching the right people. With the right strategies in place, you'll be well on your way to driving more conversions with Google Shopping Ads. Good luck!