Zapier

Connect Zapier with Cometly to automate event tracking from thousands of applications. Whether you’re tracking form submissions, CRM actions, purchases, or other key events, Zapier enables seamless data flow between your favorite tools and Cometly.

With this integration, you can:

• Automatically send leads, purchases, and custom events to Cometly
• Attribute conversions to the correct ads, campaigns, and traffic sources
• Optimize ad spend with accurate real-time tracking and reporting

How It Works

Zapier uses Zaps—automated workflows consisting of:

1. A Trigger – An event that starts the workflow (e.g., form submission, deal won, new purchase).
2. An Action – What happens in response, such as sending the event data to Cometly.

To set up the integration:

1. Connect Zapier to Cometly using your Cometly API key.
2. Select a trigger app (e.g., HubSpot, Stripe, Shopify).
3. Add Cometly as the action step and choose the event type.
4. Map data fields (email, name, revenue, etc.) to ensure proper tracking.
5. Test and activate the Zap to begin sending events in real time.

Use Cases

Zapier allows you to send key marketing and sales events to Cometly, such as:

• Form Submissions – Track new leads from website forms.
• CRM Updates – Log new deals, lead status changes, or closed sales.
• Ecommerce Orders – Track purchases from Shopify, WooCommerce, or payment processors.
• Marketing Funnel Conversions – Send key milestones from landing pages, checkout pages, or automated workflows.

Why It Matters

By integrating Zapier with Cometly, you can:

• Automate tracking without manual setup or coding.
• Gain real-time insights into marketing performance.
• Optimize ad spend by knowing exactly which campaigns drive conversions.

With Zapier’s flexibility and Cometly’s advanced reporting, you can streamline your attribution process and scale your business with confidence.