TikTok

The Cometly TikTok integration provides a complete view of your ad performance by automatically pulling in ad data every 30 minutes. Track key events, accurately attribute conversions, and understand which campaigns, ad groups, and ads are delivering the best results.

With Cometly’s Ads Manager, you can analyze performance at every level, pause underperforming ads, and adjust budgets directly within the platform. Optimize campaigns effortlessly to scale high-performing ads and eliminate wasted ad spend.

Using our conversion API, Cometly sends precise conversion data back to TikTok, improving event match quality. This allows TikTok to optimize ad delivery, refine targeting, and maximize return on ad spend by ensuring the right audience sees your ads.

With Cometly, you get the automation and insights needed to make smarter decisions and scale TikTok Ads effectively.

How It Works

Cometly tracks TikTok Ads by appending URL parameters to your ad links. When someone clicks on a TikTok ad and lands on your site, the Cometly Pixel immediately starts tracking. It creates a visitor profile and logs their interaction with your ad.

If the visitor leaves and later returns, Cometly recognizes them. When reviewing attribution models (First Touch or Last Touch Source-Specific in Cometly’s Ads Manager), you’ll see exactly which TikTok ad initially brought them to your site, ensuring accurate tracking.